[Press Release] "Beyond the Space of the Exhibition Industry, Expanding into Design Innovation"
EXPORUM Completes Registration as a "Specialized Industrial Design Company (Visual & Environmental Design)"
• Officially recognized for its space, brand, and environmental design capabilities based on exhibition and MICE industry experience
• Strengthening "branding-centered design" and "sustainable environmental design" for exhibition spaces
• Fully launching a MICE-space design convergence business as a specialized industrial design company
EXPORUM (CEO Hyundae Shin), a leading organizer in the MICE (Meetings, Incentives, Conventions, Exhibitions) industry, announced on the 16th that it completed its registration as a "Specialized Industrial Design Company (Visual & Environmental Design)" from the Korea Institute of Design Promotion (KIDP) under the Ministry of Trade, Industry and Energy.
Through this registration, EXPORUM has officially gained recognition for the spatial direction and brand design know-how accumulated in exhibition and convention planning, and will move to expand its business as a specialized design company. In particular, it plans to take "design-centered exhibition experience design" as its core value and strengthen space branding, environmental graphics, and ESG-based exhibition design solutions.
Over the past two decades, EXPORUM has led MICE industry trends through major exhibitions such as the "Seoul Cafe Show," "Smart Tech Korea," and "Education Korea." Recently, alongside MICE-Tech innovation incorporating AI- and data-based exhibition operation technologies, the company has been pursuing a design strategy that expands exhibition spaces into "brand experience platforms."
An EXPORUM official said, "This registration as a specialized industrial design company is not merely the acquisition of a qualification but a meaningful milestone that expands EXPORUM's exhibition planning capabilities into design assets," adding, "Going forward, we will lead industry-wide innovation through brand-experience-centered exhibition design, sustainable spatial composition, and environmental design projects where cities and companies grow together."
About EXPORUM Inc.
Founded in 2003, EXPORUM has established itself as a leading MICE company representing Asia, hosting major domestic and international exhibitions such as the Seoul Cafe Show, Smart Tech Korea, and Education Korea.
With overseas branches in Vietnam, France, and China, the company operates a global exhibition platform that connects people, industries, and cultures. Recently, it has been leading the digital and design convergence ecosystem of the exhibition industry through AI- and data-based MICE-Tech innovation, Inno-Biz certification, venture company registration, and registration as a specialized industrial design company.
• Officially recognized for its space, brand, and environmental design capabilities based on exhibition and MICE industry experience
• Strengthening "branding-centered design" and "sustainable environmental design" for exhibition spaces
• Fully launching a MICE-space design convergence business as a specialized industrial design company
EXPORUM (CEO Hyundae Shin), a leading organizer in the MICE (Meetings, Incentives, Conventions, Exhibitions) industry, announced on the 16th that it completed its registration as a "Specialized Industrial Design Company (Visual & Environmental Design)" from the Korea Institute of Design Promotion (KIDP) under the Ministry of Trade, Industry and Energy.
Through this registration, EXPORUM has officially gained recognition for the spatial direction and brand design know-how accumulated in exhibition and convention planning, and will move to expand its business as a specialized design company. In particular, it plans to take "design-centered exhibition experience design" as its core value and strengthen space branding, environmental graphics, and ESG-based exhibition design solutions.
Over the past two decades, EXPORUM has led MICE industry trends through major exhibitions such as the "Seoul Cafe Show," "Smart Tech Korea," and "Education Korea." Recently, alongside MICE-Tech innovation incorporating AI- and data-based exhibition operation technologies, the company has been pursuing a design strategy that expands exhibition spaces into "brand experience platforms."
An EXPORUM official said, "This registration as a specialized industrial design company is not merely the acquisition of a qualification but a meaningful milestone that expands EXPORUM's exhibition planning capabilities into design assets," adding, "Going forward, we will lead industry-wide innovation through brand-experience-centered exhibition design, sustainable spatial composition, and environmental design projects where cities and companies grow together."
About EXPORUM Inc.
Founded in 2003, EXPORUM has established itself as a leading MICE company representing Asia, hosting major domestic and international exhibitions such as the Seoul Cafe Show, Smart Tech Korea, and Education Korea.
With overseas branches in Vietnam, France, and China, the company operates a global exhibition platform that connects people, industries, and cultures. Recently, it has been leading the digital and design convergence ecosystem of the exhibition industry through AI- and data-based MICE-Tech innovation, Inno-Biz certification, venture company registration, and registration as a specialized industrial design company.
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